If, six months ago, we told you you’d be wearing your pyjamas to the hippest hangout in town, you’d have said, ‘No, crazy fashion people, we will not!’ Unless you happened to be dragged from your bed in the middle of the night because your house was on fire, that is. Right? Wrong. Because all of a sudden, fashionistas are jumping into bed with the sartorial surprise of the season, making their jim-jams far more than a sleeping partner.
With Rihanna the latest celeb to show off her boudoir gear (1), glam pyjamas are currently the coolest things to be seen in, with everything from designer looks to high-street interpretations selling out faster than you can say ‘cosy nightie’ (2).
Seductive, stylish and far too good for the bedroom, luxe PJs should be worn with heels, awesome jewellery and a confident swagger only (3) – accessorise with a bobbly cardigan, slippers and a make-up-free face and people will think you’ve just got a sleepwalking prob. And that’s a real fashion nightmare.
(1) If there’s anyone who can boost the popularity of a tricky trend, it’s Rihanna. Since the Bajan beauty was spotted wearing her Pucci bedtime gear on the Battleship red carpet, wearing your PJs in public is a total fash must.
(2) The cute shorts pyjama set from the recent collaboration between Marni and H&M was a sell-out on every continent, while Whistles, Zara and Topshop are re-ordering their PJ suit stocks on a weekly basis.
(3) Don’t even think about cosying this look up – you’ll kill it with flat shoes, no make-up and anything vaguely snuggly. It’s silky, sultry and sophis.
